Invicta was born in England in 1906 as a manufacturer of bags for the navy and jute bags, and then passed, in 1926, to a Turin artisan. During the sixties the company grew with the production of accessories for mountaineering. The true popolarity comes in the eighties thanks also to the backpack Jolly. Invicta becames a cult brand for entire generations of young people, a real social phenomenon of fashion and costume. The new collections signed Invicta is cool, colorful, casual, refined and suitable for every occasion.