Museum

It’s 1984. A group of friends decide to leave for Canada. With their backpacks on their shoulders, they discover a boundless and wild land. The weather is cold but the locals don’t seem to be affected. Their secret is the warm and ultra-resistant clothing with which they face the weather. Army, shippers and helicopters wear jackets that no one in Europe has ever seen. The group of friends returns to Italy with an idea: to import the outwear they have discovered in Canada and to bring it on the European market with a new name. It’s 1986: Museum is born.