Museum

It is 1984. A group of friends decides to travel to Canada. With their backpacks on their shoulders, they discover a vast and wild land. The climate is cold, but the locals don’t seem to mind. Their secret is the warm and ultra-durable clothing they use to face the harsh weather. Soldiers, expedition members, and helicopter pilots wear jackets that no one in Europe has ever seen. The group of friends returns to Italy with an idea: to import the outerwear they discovered in Canada and bring it to the European market under a new name. It is 1986: Museum is born.